QNT at the ISM Cologne Fair: The Must-Attend Event for Sports Nutrition Enthusiasts
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QNT at the ISM Cologne: The must-attend event for sports nutrition enthusiasts
Each year, Cologne hosts one of the most prestigious events in the food industry: the ISM trade fair, the world's largest trade fair for confectionery and snacks. Established in 1971, this fair quickly became an international benchmark, offering a unique platform to discover emerging trends, innovative products, and market leaders. Today, ISM is recognized as the place where quality and innovation standards are set in the snacks and nutrition sector.
History of the ISM Trade Fair
The ISM Trade Fair, established in 1971 in Cologne, has become a must-attend event for professionals in the food industry. Here are some key milestones in its evolution:
- 1971: First edition of the fair, primarily focused on confectionery and sweet snacks.
- 1985: Introduction of functional products, reflecting a shift toward healthier and more targeted nutrition.
- 2000: Inclusion of the first categories of protein-based snacks, aligning with the rise of sports nutrition.
- 2010: Emphasis on sustainability and organic products, responding to the growing demand for ethical and eco-friendly foods.
- 2020: Launch of a special pavilion dedicated to vegan and allergen-free products, highlighting the importance of dietary inclusivity.
- 2025: The fair continues to reflect current trends, with a special focus on sports nutrition and energy snacks.
With a rich history and a constant ability to adapt to market expectations, ISM is now a benchmark platform for companies looking to innovate and stand out in a competitive sector.
This 2025 edition promises to be exceptional, showcasing the latest innovations in sports nutrition, with a special focus on protein and energy bars.
In this context, QNT is proud to announce its participation in this must-attend event. As a leader in the field of sports nutrition, our presence at the ISM trade fair perfectly illustrates our commitment to pushing the boundaries of performance and innovation. This event also represents a strategic opportunity for QNT to strengthen its position in the international market and connect with key partners.
Why is ISM the place not to miss?
The ISM trade fair is not just an exhibition: it is a global showcase of the most significant trends in the food industry. For professionals, it is a unique opportunity to connect with key players in the industry and discover innovative solutions. Each year, thousands of new products are unveiled, ranging from functional snacks to premium confectionery.
This 2025 edition is particularly focused on meeting modern consumer expectations: healthy, natural products tailored to active lifestyles. With a central emphasis on protein bars and energy snacks, QNT finds an ideal platform to demonstrate its expertise and commitment to performance and well-being.
By attending ISM, participants can:
- Discover global innovations: The latest trends in functional nutrition, new formats, and surprising flavors.
- Attend exclusive conferences: Presentations and workshops hosted by industry leaders.
- Forge strategic partnerships: The trade fair brings together top distributors, suppliers, and retailers, offering unique collaboration opportunities.
For QNT, being present at ISM means confirming its place among industry leaders and making a lasting impression with products firmly focused on the future.
The ISM trade fair is much more than just an exhibition: it is a unique platform where key industry players, from distributors to nutrition experts, meet alongside consumers seeking new trends. With over 38,000 visitors and 1,000 exhibitors from more than 70 countries, the fair offers a comprehensive overview of global innovations.
This edition will highlight products that meet the growing demands for health, performance, and taste. Protein and energy bars are at the core of these trends, and QNT proudly positions itself as a pioneer in this field.
QNT: A Key Player in Sports Nutrition
As a global leader in protein and energy bars, QNT holds a prominent position in the international market. With a strategy based on innovation, quality, and attentiveness to consumer needs, QNT is now one of the most respected and sought-after brands among athletes and healthy nutrition enthusiasts.
With a presence in over 60 countries, QNT perfectly exemplifies European expertise in sports nutrition. Its commitment to transparency, the use of high-quality ingredients, and the development of unique flavors have enabled it to stand out in a highly competitive sector.
The ISM trade fair is the ideal opportunity for QNT to strengthen its leadership and demonstrate why its products have become essential for those seeking performance, health, and enjoyment. For several decades, QNT has established itself as a benchmark brand for demanding athletes. Our protein bars, made with carefully selected ingredients, offer the perfect balance of nutritional value and delicious taste.
At ISM, we are delighted to showcase our latest creations, including:
- Protein Joy Bar: This bar offers a rich taste experience with flavors like Cookie Caramel and Vanilla while providing a high protein content to support your nutritional needs.
- Protein Wafer: A light and crispy bar, perfect for a quick snack, available in vanilla and chocolate flavors, containing 32% pure whey protein.
- Vegan Protein Wafer: A vegan alternative made with pea and rice proteins, offering a soft texture and a savory taste.
- Vegan Protein Bar with L-Carnitine: Perfect for vegan diets, this bar combines plant-based proteins with low carbs for a healthy, functional snack.
- Protein Cookie: A delicious option rich in protein and fiber, with flavors like Chocolate Chip or Salted Caramel, for a balanced break.
- Crunchy Bar: A delightfully crunchy bar, designed to provide a convenient source of protein and energy while combining taste and texture.
- Snack Bar: A balanced and tasty bar, ideal for a quick, healthy snack, suitable for those who want to maintain an active and balanced diet.
- Milkii Protein Bar: This bar combines indulgence and nutrition with its creamy texture and gourmet flavors like White Chocolate or Milk Caramel, perfect for those with a sweet tooth for protein treats.
Each product reflects our commitment to excellence while meeting the high expectations of modern consumers.
The ISM trade fair is more than just a commercial event. It is a place of exchange, discovery, and inspiration. For QNT, this edition is the perfect opportunity to showcase not only its products but also its vision to a discerning and knowledgeable international audience.
Every visitor to the QNT stand will have the chance to:
- Taste excellence: Products that meet nutritional needs without compromising on enjoyment.
- Explore innovation: Original recipes and convenient formats tailored to every lifestyle.
- Leave inspired: With ideas and solutions to enhance their sports nutrition experience.
QNT is in the right place at the right time – don’t miss the chance to be part of this unique experience. Join us in Cologne for ISM 2025!
The ISM trade fair is the perfect opportunity to discover why QNT is a key brand in the world of sports nutrition. We warmly invite you to explore our world, taste the excellence of our products, and join our community.
QNT is in the right place at the right time – don’t miss the chance to be part of this unique experience. Join us in Cologne for ISM 2025!
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